What are the types of digital marketing strategy?
According to a recent study by Smart Insights, 46% of brands do not have a defined digital marketing strategy, while 16% have one, but it is not part of their overall marketing strategy.
This tells us the next problem. Many companies want to be on the Web at marketing level, but they don’t have an established plan. It is very difficult to expect growth and to get good results from this digital strategy.
That’s why, in today’s article, we’ll see what steps are needed to create an effective digital marketing strategy that will grow your business and your sales on the web.
E-books and white books.
Social network channels (Facebook, LinkedIn, Twitter, Instagram, etc.)
Paid online media coverage (PR, Social Media…)
SEO paid (Google Adwords)
Know what you want
It is important to start from the basics to define your goals. What do you want to achieve as a goal with your digital marketing strategy? Be as specific as possible and make sure that your goals are achievable and understood by everyone.
Then define the data on which you will evaluate your results. Be as specific as possible in the definition of your data. For example, if your goal is to increase the number of visits to your website by 5%, make sure you have the tools to measure that goal effectively.
Analyze your Past
The mistakes we make are very informative for your business. In fact, feel free to consult your previous approaches and your previous campaigns, to see what didn’t work well and to define why.
Choose a specific period to perform your analysis and group all the data you have through your analysis software and compare it with a similar period of the past. The comparison can give you a clearer answer on the instructions for your future strategy.
Remember who you’re talking to
Another very important point to remember is to clearly define who you’re talking to. Setting up a business person is a crucial step in the success of your digital marketing strategy. In fact, establishing an ideal customer will allow you to better guide your marketing approaches and maximize your budget.
You can use your data analysis tools or you can ask a marketing agency to carry out your person with you. Doing business with an agency will allow you to have a portrait of your ideal client much closer to reality. In addition, the agency often has access to useful statistical information to make your portrait even closer to reality.
Identify your media
Then it is important to define your means (budget, staff, tools). It is important that you place a structure to make sure that you are not caught unawares during the process. Be sure to define your financial needs and the human resources you will need.
The important thing about a budget for a digital marketing strategy is that it is your guide and not blocking it. In fact, because marketing is not an exact science, you can work to review your budget regularly. For example, if you find that a marketing approach is not as effective as expected, you can readjust or transfer the budget that is allocated to another tool.
Your work force
It is often overlooked, it is very important to bring together the people needed to complete their digital strategy. In fact, having a team from which each person will be assigned to a specific task will maximize the effectiveness and results.
Check if the people in the place will be able to complete the task or if they need to hire additional people. Also plan whether you will have the internal skills to perform the tasks or whether you will need to outsource. You won’t be surprised this way.
As a last step in planning your forms, it is important to establish a list of your communication tools. How are you going to spread your message on the Web? You can view the list at the beginning of the article for examples.
Realizing, at first glance, your business person, it will be much easier for you to determine the tools that will be optimal for your business. Be sure to diversify your tools to maximize your attack force. Also take a moment to review the strategies used earlier to identify what worked and what didn’t work well.
Make the plan (and do not comply)
Yes, you’ve read well. Your plan is a tool and should guide you. The world of digital marketing is evolving in a very fast and constant way. Therefore, making a plan and sticking to the letter would not be optimal for success.